SUMMARY: Executive leader, marketing, brand and creative.

SKILLSET: Brand Marketing: Full funnel go-to market strategy, social + digital content, competitor analysis, new websites, ad campaigns, KOLs, blogs, partnerships, events. Hubspot, Typefully, Cookie3, ChatGPT, Notion. Creative Direction: Full funnel content strategy and execution, segmented messaging, design - supervisory. Live-action Directing: Celebrities, non-actors, Superbowl ads, Sundance films. Production expert. Copywriting: Strategy, full funnel ad copy, headlines, performance ads, websites, social copywriting. Design: Figma, Framer, Photoshop, Canva, Slides. Project Management: Budgets, hiring, briefing, leading, data analytics + tracking: Asana, Slack, Google sheets. Web3: Launching RWA, Ai, DeFi, NFT startups. Community building: X spaces, Discord, Telegram. Ai content creation: Veo2, Pika, Midjourney, Scenario type, photography, memes, design and video. Music production: Logic Pro. Guitar, piano, bass. Editing: Premiere Pro.

AWARDS: Aurea Award Web3 NFT Avatars. Webby Awards (2) Postmates. AICE Award Bloomberg TV. Promax BDA Gold Samsung NBCU. Telly Award Freecreditscore.com. Sundance Film Fest Official Selection. Best Short, Big Apple Film Festival.Best Narrative, Western Film Festival. Promax BDA Gold – NBCU. Imagen Award – MTV. Promax BDA Gold – MTV.

EDUCATION: University of Illinois. Bachelor of Arts, English & Creative Writing. New York University School of Professional Studies. Film Production. J. Weston Studio, Directing Actors. Upright Citizens Brigade, Comedy improvisation.

PROFESSIONAL EXPERIENCE:

  • Executive Creative Director + Head of Brand Marketing - VelocityDAO 22 - 25’

    Marketing, brand and creative leadership for pipeline of Web3 startups ReneVerse,

    Sphera World, OneClick, Arkefi, Azos, and more. Brand development, go-to-market

    strategy, design, messaging. Deploying innovative Web3 tactics for meaningful growth.

  • Led development and production of all marketing video, copy and design assets for

    social media, events, partnerships and internal initiatives. Established workflows,

    managed budgets, hired vendors and managed creatives. New brand design system,

    launched new landing pages, partnership content, ad campaigns for tech products like

    AlgoKit. Speaking engagements on public forums online and industry panels.

  • Creative Director, Avalanche / Ava Labs- 22'

    Conceived of and launched the flagship "Create Without Limits" tag and brand

    campaign across the entire Avalanche ecosystem. Led performance marketing, social

    media and print. Led campaign direction, and copywriting of marketing content,

    including a new website and merch site. Led the development of a new design system.

    Launched the Core wallet and Enclave product ad campaigns.

  • Creative Director & Director, Entertainment - 15 -22'

    Brands and agencies: Google, BBDO Atlanta, Fox, NBCU, MTV, Netflix, HBO, 5-hour

    Energy, Drybar, Western Digital. Superbowl creative director and live-action director for

    Fox. Wrote, creative directed, and directed content featuring A-list talent: Jamie Foxx,

    Mark Wahlberg, Howie Mandel, Ozzie Osbourne and many more. Launched NFT project

    on the Ethereum network: 3D photo-real avatars for gaming and content creation

    growing +500% Twitter, +3400% IG, +500% TikTok, +200% YouTube.

  • Creative Director & Director, Bodega Studios NY - 14'

    Led creative teams in the production of major broadcast campaigns for Mazda, Jeep,

    Capital One, Coppertone, NJ Lottery, Vh1 and Burger King. Pitched and won account for

    Bloomberg TV and their flagship show “With All Due Respect, ” winning an AICE award.

  • Senior Writer-Producer, NBC-Universal 08 - 13'

    Created Samsung branded content campaign earning the company 30 million dollars in

    ad sales revenue. Directed the creative process from RFP phase through delivery for

    dozens of fortune 500 partners including VW, BMW, Subaru, Hyundai and Home Depot.

  • Writer-Producer-Director, MTV 05 - 08'

    Wrote, produced and directed content featuring Kanye West, Common, Chris Brown and

    Robin Thicke. Supervised editorial, VO and audio mix sessions. Wrote and produced

    award-winning animated pinball campaign, working with Mark Mothersbough from Devo.