FACEBOOK WATCH / FOCUS FEATURES DIGITAL SERIES

“YOU KNOW THAT SCENE”

Promoting past and present Focus Features films in a culturally relevant way by celebrating iconic moments in cinema.

Role: Creative Director

DRYBAR

(Drybar sold to Helen Of Troy $255 Million, ).

‘A Million Reasons’ social campaign.

Customers loved the service but felt it was a luxury for special occasions. This gave customers a million fun reasons to visit beyond special occasions.

Role: Sr. Copywriter.

AD: Lilly Gregorian.

WESTERN DIGITAL PRODUCT LAUNCH

G-Tech Armorlock

Product landing pages, banners, paid ads.

Role: Sr. Copywriter.